Editorial photography is a subset of fashion photography. Both kinds of photography involved artistic manipulation of photographs, but unlike fashion photography, the commercial photographer employs images purely for commercial purposes.
Commercial photographers usually shoot their models in a studio, with the model’s consent. But commercial photographers specialize in editorial photography. Commercials are one of the fastest growing segments of photography, and some of the most high profile magazines and newspapers in the world print their promos and ads on their front pages.
The style of commercial photography varies considerably across different countries.
This makes for a more creative photograph. In China, by contrast, a photographer has to be extremely disciplined. These photographers use photography to not only illustrate the Indian lifestyle and traditions, but also depict Indian women in their most ideal forms. Some of the images they shoot are so beautiful that they become objects of art. In these magazines, a bride’s dress becomes an impressive background piece.
In America, editorial photography is carried out by a number of youngsters.
These photographs are not only a pleasure to look at, but serve to educate the readers as well. Commercial photographers who specialize in this field have to keep abreast of current trends in the society. They must also work with models and directors to create an image that will interest their target audience.
In the field of editorial photography, a photographer may decide to choose a specific theme that he/she will follow. These themes can include seasonal settings such as spring, summer and autumn. A romantic setting in the winter might become the focus of the photograph. Photographs of people relaxing in a garden would portray a more relaxed mood.
When shooting a commercial for magazines, a photographer may choose to shoot a particular scenario.
He/she will explain to the client how he/she will need to dress for the shoot, and what lighting the model(s) will need. Before the model(s) enters the studio, the photographer will pre-pose the model(s) for the shoot. After the model(s) have arrived, they can be interviewed about their opinions on the subject matter.
As you can see, editorial style photography is quite different from regular commercial photography.
Many commercial photographers are hesitant to shoot in this way because they believe that the images will lack creativity. However, it must be emphasized that editorial photography shoots aim to produce images that are artistic and highly informative. Therefore, photographers are encouraged to shoot in this manner in order to provide readers with valuable content.
Editorial photography tells a tale with images. An editorial photographer creates a well-edited, polished photo, one which may only require some minor adjustment, but the main aim is to illustrate a message rather than to advertise a product or service directly.
Commercial Photography is different from editorial photography in that commercial images are not usually intended to be seen by the public.
As such, commercial images tend to show a more polished, professional tone. The style can also be more challenging because of the many technical aspects involved. For example, while a person taking a picture of a speeding car may be able to take a good image with a high shutter speed, if the background is bright and the auto-focus is off, the resulting picture will come out dark and flat.
Commercial photographers are not limited to editorial photography, however.
They can also make commercials as well. In magazines like Fast Cars, Magazines, and Lifestyle, a commercial photographer will illustrate the cars in a manner which tells a story. The same goes for fashion magazines.
Commercial photographers are also beginning to use these images in film student projects. After graduation, most film students find themselves needed by a commercial photographer within their organization. Many editorial photography students do not make it as far as their professional and creative expectations.
Editorial photographers need to display an eye for vision which is evident in the images they produce.
A fashion image can cause a customer to pause and consider if this is the image they want to have printed on their clothing.
A portrait photo which highlights the best features of a person can show what makes them happy. The images used in magazine covers need to have a strong impact on customers to ensure the publication continues to generate profit. All commercial photographers understand the importance of editorial photography and the impact it has on a business’ image.