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A commercial photographer has a responsibility to make the customers happy and presentable so that they will continue buying from them. Therefore, a commercial photographer should be able to deliver excellent service to the clients. The work of a commercial photographer is very tough, as there are several things to handle such as client, assignment, format, budget, style, and so on.

Advertising photographers have a very specific job description when working for a company. This type of photography is very different than the type of photography that would be used by a fashion photographer, for example. An advertising photographer's job is to create imagery that will advertise a product or service in a way that will attract the interest of consumers